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Marketing/Copywriting |
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Advertising Copy
If you want to compete in today’s tight economy and get the greatest response from your advertising dollar then attracting a potential client’s interest is job one. It is critical to present your product with the greatest possible appeal to your target or core market. We know that every sale is made at two levels – first with an emotional appeal that grips and moves your customers, and then followed by a logical message that answers their questions with enthusiasm and honesty. It is this formula that is the secret to our success at writing advertising copy.
Brochures
At The Ronson Writing Company we have a great deal of experience in preparing advertising brochures because we know how to tell an engaging story about you and your products or services. In order to present the very best of you we first learn as much about your business as we can. Then we create your one-of-a-kind story to persuade your prospective clients that they are buying into a beneficial commercial relationship with you, both now and potentially many more times in the future.
Newsletters
Newsletters are one of today’s preferred methods of communication. Whether you hand them out to your potential customers personally or send them online they can be invaluable follow-up marketing tools. It is our job to pique the interest of your customers with timely, engaging and downright interesting information. Then present your products or services to them in a new and different light and in a way they didn’t know they needed them.
Proofreading
Having a professional proofread your work is critical to maintaining your reputation. You may have a Ph.D. in biology but a grammar error on your resume makes you look less than brilliant. One small error can cause a potential employer to doubt your credibility and pass you over for another less qualified applicant. Proofreading is not expensive nor does it take a long time but its cost, in terms of first impressions, is invaluable.
Real Estate Writing
Between us we have been writing copy for real estate and resort projects around the world for so many years we no longer care to count. The words we choose when writing for these real estate projects are very specific and targeted. Real Estate is often the biggest investment a person makes in their life and we must get beyond the buyer’s fears and doubts in our opening lines. This is called the hook. It must attract the reader’s attention, be meaningful to them, represent your product truthfully and sincerely and be uniquely different for each sale. We’ve successfully written enough of these to say we are masters of the craft. And we have the copy to prove it.
Website Content
Great website content creates a long-term relationship with your readers. But first they have to find you and we are very good at inserting Search Engine Optimization (SEO) copy into everything we write for your website. The copy still has to read smoothly and cannot be old news and clichéd. Instead, it must engage your reader like a good conversation from the opening line. It must provoke a receptive attitude in your readers so they will read a little further and stay longer on your site. Once readers get beyond the opening paragraph they are more receptive to your products or services and will subconsciously want to be sold. Now you have customers with a predisposition to buy – the very best kind to have.
If you want to compete in today’s tight economy and get the greatest response from your advertising dollar then attracting a potential client’s interest is job one. It is critical to present your product with the greatest possible appeal to your target or core market. We know that every sale is made at two levels – first with an emotional appeal that grips and moves your customers, and then followed by a logical message that answers their questions with enthusiasm and honesty. It is this formula that is the secret to our success at writing advertising copy.
Brochures
At The Ronson Writing Company we have a great deal of experience in preparing advertising brochures because we know how to tell an engaging story about you and your products or services. In order to present the very best of you we first learn as much about your business as we can. Then we create your one-of-a-kind story to persuade your prospective clients that they are buying into a beneficial commercial relationship with you, both now and potentially many more times in the future.
Newsletters
Newsletters are one of today’s preferred methods of communication. Whether you hand them out to your potential customers personally or send them online they can be invaluable follow-up marketing tools. It is our job to pique the interest of your customers with timely, engaging and downright interesting information. Then present your products or services to them in a new and different light and in a way they didn’t know they needed them.
Proofreading
Having a professional proofread your work is critical to maintaining your reputation. You may have a Ph.D. in biology but a grammar error on your resume makes you look less than brilliant. One small error can cause a potential employer to doubt your credibility and pass you over for another less qualified applicant. Proofreading is not expensive nor does it take a long time but its cost, in terms of first impressions, is invaluable.
Real Estate Writing
Between us we have been writing copy for real estate and resort projects around the world for so many years we no longer care to count. The words we choose when writing for these real estate projects are very specific and targeted. Real Estate is often the biggest investment a person makes in their life and we must get beyond the buyer’s fears and doubts in our opening lines. This is called the hook. It must attract the reader’s attention, be meaningful to them, represent your product truthfully and sincerely and be uniquely different for each sale. We’ve successfully written enough of these to say we are masters of the craft. And we have the copy to prove it.
Website Content
Great website content creates a long-term relationship with your readers. But first they have to find you and we are very good at inserting Search Engine Optimization (SEO) copy into everything we write for your website. The copy still has to read smoothly and cannot be old news and clichéd. Instead, it must engage your reader like a good conversation from the opening line. It must provoke a receptive attitude in your readers so they will read a little further and stay longer on your site. Once readers get beyond the opening paragraph they are more receptive to your products or services and will subconsciously want to be sold. Now you have customers with a predisposition to buy – the very best kind to have.